A new way of living balancing London careers with South West life

A growing number of homebuyers are rethinking where they live, choosing to base themselves in the South West while continuing their careers in London.

At Cavanna Homes, we are seeing strong interest from buyers who want more than just proximity to the office. Instead, they are looking for space, wellbeing and a stronger sense of community, without giving up the careers they have built in the capital.

Hybrid working has played a key role in this shift. With fewer people needing to commute every day, it is now possible to enjoy a different pace of life while staying connected to London when it matters.

For many, this means creating a balance between the two. Time in the city is combined with time spent at home by the coast or in the countryside, offering the best of both worlds.

As Hannah Newnes, Sales and Marketing Director at Cavanna Homes, explains: “More and more buyers are choosing to stay connected to London through their work, while putting down roots somewhere that offers a completely different way of living.

“It is about balance. People want to enjoy open space, fresh air and a sense of community, while still maintaining fulfilling careers.”

This shift is being reflected across our developments, particularly in locations that offer access to the coast, countryside and well-connected transport links.

Homes at places such as Warmwell Rise in Crossways and our new phase at Bellevue in Bude are proving especially popular, combining thoughtfully designed properties with easy access to outdoor space and wider travel connections.

What is particularly noticeable is that this is no longer driven by affordability alone. Buyers are making conscious lifestyle choices, thinking carefully about how they want to live day to day.

As working patterns continue to evolve, this way of living is becoming more established, with many people no longer willing to choose between career and lifestyle.